. Conservationists are recognising that conservation strategy derived from ecological data does not necessarily guarantee positive conservation outcomes. The majority of species are endangered due to human influence. With this in mind, I take a different approach, drawing on ethnographic data collection and analysis to develop conservation strategy for pro-conservation behaviour change. My methods increase the efficiency and long-term sustainability of conservation initiatives by identifying social and cultural obstacles to conservation.
I am experienced in both quantitative and qualitative data analysis within diverse conservation contexts, and I have previously put my expertise to use in the design and implementation of an interdisciplinary conservation project, of which I am still conservation advisor and strategic planner