. Conservationists are recognising that conservation strategy derived from ecological data does not necessarily guarantee positive conservation outcomes. With this in mind, I take a different approach, drawing on ethnographic data collection and analysis to develop conservation strategy for pro-conservation behaviour change. My methods increase the efficiency and long-term sustainability of conservation initiatives by identifying social and cultural obstacles to conservation.
I am experienced in both quantitative and qualitative data analysis within diverse conservation contexts, and I have previously put my expertise to use in the design and implementation of an interdisciplinary conservation project, of which I am still conservation advisor and strategic planner